Laboratoires Oenobiol launches Novalgic, a treatment designed to relieve painful joints. A brand identity and packaging solution created by Dragon Rouge. The company has decided to reinforce its positions in the healthcare segment with the launch of Novalgic, a dietary supplement designed to relieve painful joints.

Novalgic contains extracts of krill OPA3, a 100% natural active ingredient rich in phospholipids of omega-3 that reduces the sensitivity and stiffness of patients’ joints, with initial effects visible as of the 7th day of treatment. Oenobiol entrusted Dragon Rouge with the task of creating the Novalgic brand and its packaging with a design brief specifying two key objectives:

* To make Novalgic a credible alternative to Phytalgic, the well-established market leader, by creating a powerful, differentiating concept.
* To attract senior citizens.

The agency created a brand identity and a packaging solution designed to communicate four complementary messages:

* Scientific rigour, expressed through the mastery of the appropriate codes,
* Natural origins, by emphasizing the reference to the marine environment,
* Product advantages, by highlighting the ‘joint’ solution, the treatment’s efficacy after just one week, and the innovative active ingredient: OPM (Omega-3, Phospholipids, active marine ingredient: krill oil)
* Premium market positioning thanks to the use of sophisticated contemporary codes.