Malibu Rum — the Pernord Richard brand — launched an unusual project called Drink Mixer.
This digital tool offers a chance to get a perfect drink recipe by playing around with sonic variables that correspond to a range of different taste preferences. There are 625 beat variations and 81 different drink recipes.
Users get corresponding recipes and downloadable MP3 files that can be used as a ringtone, shared with friends or posted to their blog.