eBay has launched the Mobile World Congress during which it announced a new partnership with Three.co.uk, Yotel and Entradas.com. The company has also rolled out mobile app updates for better mobile commerce selling and shopping experiences.
Photo: eBay logo
In 2011, eBay mobile commerce generated $5 billion in retail volume, and its mobile app PayPal generated $4 billion in payment volume. This year eBay is intended to do $8 billion in mobile commerce retail volume, and generate $7 billion in mobile payment volume via PayPal.
John Donahoe, eBay Inc. President and CEO said: “We’re seeing a new retail paradigm emerge through mobile. Consumers are in control, and they want to shop anytime, anywhere. eBay is driving mobile commerce innovation, partnering with carriers and merchants to build a new retail ecosystem that drives growth by delivering anytime, anywhere value and rich multichannel shopping experiences for consumers.”
In partnership with Three.co.uk, eBay will bring the mobile shopping experience directly to consumers Android phones that will now come with eBay’s mobile app directly on the device.
PayPal has launched its Carrier Payment Network. It will collaborate with its 250+ carriers and 1,500+ digital goods merchants to expand the carrier payment experience for carriers, merchants and consumers. Additionally, PayPal has signed an agreement with Spain’s leading ticketing company, Entradas.com, to allow consumers buying tickets with a mobile phone and PayPal. PayPal’s collaboration with Yotel lets consumers easily book a room at Yotel’s hotels in New York, London Heathrow & Gatwick and Amsterdam Schiphol airports, using PayPal app on their smartphone.
Besides, eBay continues to develop its apps, adding new ones such as eBay Core, RedLaser 3.0, eBay for iPad and Image Swatch that make it easier for consumers to search, compare, bid and pay.
Last year, eBay introduced a new shopping experience with its pop-up store.