German design agency HORT has been commissioned by Nike to develop and design visuals for its new campaign entitled ‘Empire Tested’. This is a vintage campaign revolving around the images of great sportsmen of the past that made their career in New York including Yankee captain Derek Jeter.
Image: www.hort.org.uk
The visuals are based on very simple duplex graphics and 70-style typesetting.
«Referencing back to iconic Nike imagery of the past, the Nike Empire Tested campaign utilizes strong black and white typography with bold shapes and the beautiful integration of photography. It’s a classic steer in a throwback direction as opposed to the contemporary approach to marketing campaigns, vintage Nike if you will,» says hypebeast.com
Brief and bright text messages paired organically with retro black-and-white photos of the sportsmen refer to the Nike’s ads of the past.
Image: www.hort.org.uk
Image: www.hort.org.uk
Image: www.hort.org.uk
Image: www.hort.org.uk
Image: www.hort.org.uk
To see more visuals of the campaign, please proceed to HORT agency’s website.