Evian is coming back with its tees featuring babies’ bodies—now the funny clothes is available not only for models of the “Live Young. Baby Inside” campaign, but for everyone, who wants it. Continuing the project, launched earlier this year, the French water brand is inviting its fans to join a great photo session, slated for July 24, and become a part of the ‘juvenile’ movement.

Back in March, Evian, the BETC Euro RSCG agency and fashion photographer Nathaniel Goldberg teamed together to create a series of posters featuring people, who wore T-shirts with an infant’s body. The campaign has been recently continued by adding photos of celebrities, tennis star Maria Sharapova and golf pro Melissa Reid, wearing the “Baby Inside” T-Shirts.

But the brand isn’t focused on stars and invited models only. Evian also wants its consumers be a part of the promotional movement, and so provides them with an opportunity to be featured in the campaign. To have their portraits in the ‘young’ gallery on www.evian.com, fans of young lifestyle and pure water are to purchase one of the four limited-edition tees, sold exclusively at the Colette store for €30 ($38.45) starting July 19, put it on and come to the Colette store, Paris on July 24 from 3 to 6 pm. If they are funny in this unconventional attire, their photo will appear in the «Live Young» section on the corporate website.

Those, who can’t come, are also invited to the site, where after connecting to their Facebook profile they can upload a photo or make a web-cam shot. After the image is processed, the user’s clothes in the photo will be ‘replaced’ with the branded shirt.