The leading Italian Brand Advisory and Strategic Design consultancy RobilantAssociati has created new visual identity and packaging for a premium vintage cuvée Ferrari Riserva Lunelli, the first wine label of Ferrari family.
Riserva Lunelli has been fermented and aged in large casks made of Austrian oak, taking in the rich taste and aroma of ‘luxury’ Chardonnay.
The designers were tasked to highlight the premium high-end positioning of Ferrari brand, its heritage and rich traditions as well as exclusive Italian style of ‘royal simplicity’.
The elegant outer box with the initials RL — Reserve Lunelli — printed directly on the bottle as well, summarizing the refined image of Italian luxury and style.
RobilantAssociati will continue partnership with Cantine Ferrari, working on other SKUs of the range: the Sparkling line for large retailers, lines Perl and Maximum Ho.Re.Ca for the channel, and the exclusive Ferrari Black Perlè launched last season.