GM, one of the largest overseas car manufacturers in China, is proud to present its innovations developped specifically to cater for the needs of emerging Chinese market — Chevrolet New Sail as well as a new car brand Baojun. By building economic yet reliable cars in cooperation with local manufacturers, GM is determined to gain a huge presence in small Chinese cities.

Combining Chevrolet’s world-class design, reliability and security with the affordability and economic fuel consumption that are a must for a car to become popular in China, GM plans to win the hearts of Chinese consumersis with the new competitive pricing for Chevrolet New Sail. According to GM’s media website, «with the base model priced from RMB 56,800 (US$8,400) to RMB 68,800 (US$10,100), it marks a breakthrough in the under-RMB 70,000 (US$10,300) small car segment, where Chinese brands have traditionally been dominant».

Image courtesy: www.media.gm.com

The same concerns the newly-revealed GM’s brand Baojun. Its first model, Baojun 630, rolled off the production line at SAIC-GM-Wuling’s plant on November 22. Though GM has not announced any figures yet, they confirmed that the pricing for the model that will be launched on the market in 2011, is going to be «very competitive».

Image courtesy: www.media.gm.com

“We carefully studied the market and customers. Quality, design, fuel economy and durability were made a focus to appeal to local car buyers, particularly first-time buyers in the nation’s second- and third-tier markets. — said Kevin Wale, President and Managing Director of the GM China Group.