The theme of sibling rivalry, which was employed in the summer Stella Artois TV advert, is now explored by Gillette. The male grooming brand has launched a nice campaign featuring two identical brothers, twins George and Dean Georgiades, who can be distinguished only by beard—the first has it and the second is clean shaven. The two men will take part in a series of challenges which will help determine if guys look more attractive with facial hair.

Image Courtesy: www.twitter.com/georgiogeo and /dino_geo

The contest is launched on Twitter—each of the brothers has his own profile on the micro-blogging site (@georgiogeo and @dino_geo), and in the end, the one with more followers will be named the winner (as for now, the ‘score’ is 84 to 57 in favour of George). During a period of next few weeks, the brothers will participate in a range of competitions including pasta-eating competition and discovering which of them will be better served by shop assistants. The results will be unveiled online for fans to read and comment on. The brothers are inviting their followers to go to the Gillette Twitter channel for more details on the campaign.

«We are extremely excited to be involved with Dean and George’s debate. The decision to be cleanly shaven or grow a beard is something that has probably crossed the mind of most guys out there,» commented James Nunn, Gillette brand communications manager.