Google Glass Enters Fashion World to Capture the DVF Spring 2013 Collection

Google has teamed up with fashion designer Diane von Furstenberg to fuse the world of technology and fashion at the DVF Spring 2013 Fashion Show on Sunday, September 9. Designer, models and guests used Google’s smart glasses to record the show. 


Photo: DVF Spring 2013 collection, from DVF Google+ page

The Project Glass was introduced this spring with a short film, which demonstrated how the smart glasses can be used in everyday life. For the past week, Google was experimenting with the glasses to capture the DVF creative process from entirely new perspectives.

The short film ‘DVF through Glass’ will be unveiled to users on September 13 on the DVF Google+ page and Google’s YouTube channel. Viewers will be offered to get a glimpse into what it’s like to design, prepare and experience the DVF show at New York Fashion Week through the designer’s and participants’ eyes.

“Beauty, style and comfort are as important to Glass as the latest technology.  We are delighted to bring Glass to the runway together with DVF,” said Sergey Brin, Google co-founder, who also used Glass at the show.


Photos: DVF Spring 2013 collection, from DVF Google+ page