87% of people use Internet daily just to search for some information on search engines. What if families could find their missing loved ones simply using a website search bar? 

This idea has formed the concept of a new philanthropic initiative «Help Find Me» recently launched by Grey for Good, a newly created arm of the ad agency Grey Singapore, and a non-profit Missing Persons Advocacy Network (MPAN) of Australia.

They have partnered with a number of high-traffic websites that will display a profile and photo of a missing Australian as a pop-up social ad, when a visitor tries to use a search bar. A link to the campaign website with all the contacts will be included in those ads. The major participants are corporations or financial institutions, such as St George Banking Group and Metcash.

Deborah Mailman,  Australian actress and MPAN ambassador, commented on the initiative:

“There is an important need to raise the awareness of missing persons in Australia. Over 38,000 people go missing in Australia each year, which equates to around one person every 15 minutes.

Help Find Me is a powerful initiative that has the potential to completely change the lives of so many Australians. Missing persons is a serious community issue and we should all be doing more to help the thousands of Australians directly affected.”

The online initiative «Help Find Me» will last for seven days.