This month, Lion Nathan will unveil its latest addition to the Hahn trademark, a Belgian style wheat beer, or ‘white’ beer, with a twist—it’s brewed to share. Packaging design was created by Di Donato Partners.

While Australians have been familiar with serving beer with lemon and lime for some time, the introduction of an orange serving ritual would be a first in Australia. As would be the introduction of the product in a screen-printed wine bottle, with wine screw cap and ranged in the bottle shop with wines (not beer). Also available on tap, Hahn White is positioned as the perfect beer to share with the range complemented by traditional 330mL format available in 6 pack or carton.

Di Donato has approached the identity and packaging of this new brand from strategic ‘white space’ platform ensuring the truth of both the product and brand identities were grounded in a rich archetypal narrative and aligned with the unique sensory ritual of the product. The aesthetic reflects the hand-crafted nature of this boutique Australian brand and pays homage to the quality brewing traits inherent in the Hahn Trademark.

The brand symbol carries dual meaning, representative of an orange half, but also the sun that is a known symbol of warmth and life. The Hahn White visual identity is playful and suggestive and embraces the sense of social sharing appealing to both men and women.