This Valentine’s Day, advertising agency Grey London has teamed up with national charity Women’s Aid to offer shoppers something a little more interesting than the usual chocolates or flowers with some truly magical, once-in-a-lifetime gifts.

For over half a million women, Valentine’s Day is a day like any other—a day living in fear of their partner. This year, Grey has created a unique campaign on Women’s Aid’s behalf to raise vital funds by selling virtual gifts that celebrate the true meaning of Valentine’s Day, and will help keep women safe.

Photo: Cabinet of Dreams

Perhaps your loved one would like a stolen moment? Or the moon on a stick? It might be some industrial strength mojo they could really use—or maybe it’s just some good old fashioned romance… Now you can find just that with the Women’s Aid Cabinet of Dreams, featuring nine extraordinary Valentine’s gifts that, literally, money can’t buy! Designed by Grey and displayed majestically in bell-jars in a Soho shopfront 3D installation, each gift has its own unique interpretation and illustration from one of London’s top artists or collectives, including Rob Ryan, Kyle Bean, Fred Butler, The Last Tuesday Society, Nicole Mueller, Suck & Chew, Francesca Mair, Marie-Louise Jones and Charlotte Brown.

Photo: Some Old-fashioned Romanc—Marie-Louise Jones

Shoppers can ‘purchase’ the gifts by texting the number next to each item, and donate an amount between £2 and £20 to Women’s Aid. The purchase will then be sent via text to the recipient who will be informed of the donation and their unique present.

Nils Leonard, Executive Creative Director, Grey commented, “We’ve been working with Women’s Aid for seven years now, helping to highlight a problem that so often goes undetected. Valentine’s Day is supposed to be a celebration of love, so we wanted to create something really remarkable, but also something that remains positive and doesn’t detract from the spirit of the occasion. I think we’ve managed to do just that—what’s better than some good old fashioned romance in a jar?”

Photo: A Comfortable Silence—The Last Tuesday Society

The Cabinet of Dreams can be found at The FrameStore, 9 Noel St, W1F 8GH from now until Valentine’s Day.