Day by day digital brand initiatives engage more and more consumers online. In this light social networks like Facebook.com, Twitter, Flickr and others became strong channels of communication and sources of the latest information.

In order to commemorate it’s 140th anniversary Heinz Ketchup in Germany encourages consumers to create web 2.0. brand’s history in social networks — to upload interesting photo and video on Youtube, Flickr or join Fan community on Facebook, where the recent initiative took place.

There are 5 Christmas e-cards and consumers are offered to choose one which is liked most by simply clicking ‘I like it button’.

All of them are represented below.

Join Facebook.com today!