UK-based global food manufacturer HJ Heinz today has announced that the flavoured beans range (Sweet Chilli, Mexican and Smokey BBQ within the Heinz Mean Beanz line) will get the new packaging desing, remaining its classic turquoise pack colour.

According to Lucy Cawkwell, brand manager for Heinz Beanz range, the new packs will generate a greater shelf impact and attract more customers, both new and loyal to the brand.

As we wrote previously, the company launched last month the new intergrated multimedia campaign with the solid budget which is called «It has to be Heinz». The packaging revamp is a part of a larger Heinz’s initiative on the UK market.

via www.heinz.com