Hennessy had its first-ever Hennessy Black DJ Mixmasters program at the 2010 Winter Music Conference, the largest music industry gathering in the world. Hennessy Black has selected eight DJs from across the country to combine their versatile styles with the Hennessy Black lifestyle of fun and distinctive flair to bring ‘Done Different’ experiences to the hottest clubs in the biggest party cities nationwide.

These widely popular DJ Mixmasters were formally introduced at the premiere Hennessy Black Penthouse located in Miami’s South Beach area, on Friday, March 26th. In this Miami hotspot, the DJs not only mixed music, but also acted as bartenders mixing drinks and debuting their own signature Hennessy Black cocktails for their friends and special invited guests.

«The new Hennessy Black brand is truly a symbol of Hennessy ‘Done Different.’ The partnership with the DJ Mixmasters is an ideal way to showcase how perfect Hennessy Black is for high-energy settings,» said Andy Glaser, Senior Vice President Hennessy Business. «Hennessy Black is a highly versatile new cognac and this program is a unique way to connect with our consumers’ nightlife experiences.»

Leading this group of DJ Mixmasters were the nationally renowned DJs, DJ D-Nice and DJ Vice.

The Hennessy Black DJ Mixmasters program kicked off this month with private local events in New Jersey, Houston, Los Angeles, San Francisco, and Philadelphia. Each party featured the DJs as brand ambassadors who created a ‘Done Different’ atmosphere full of energy, mystery and intrigue. The program will continue throughout 2010 bringing high-energy moments to parties across the country all year long.