With a deep-rooted heritage, Hennessy pays homage to its famous V.S cognac with the release of Historic Limited Edition Hennessy V.S. The unique design combines the iconic shape of the V.S bottle with the graphical elements of the original 1865 label of Trois Etoiles (Three Stars) Cognac — the name under which V.S was first known.
Each of the 300,000 Limited Edition Hennessy V.S bottles are uniquely numbered and celebrate a proud history with the community, including its long-standing relationship with the National Urban League (NUL), a historic civil rights organization dedicated to economic empowerment in order to elevate the standard of living in historically underserved urban communities.
To commemorate the 100th anniversary of the National Urban League, Hennessy will donate a percentage of the proceeds to NUL for every bottle of Historic Limited Edition Hennessy V.S sold. The NUL and Hennessy have a long-standing history of being interconnected and share a legacy of giving back to the community. Their relationship dates back to the early 20th century when Hennessy’s president, William Jay Schiefflen, became a founding member of the National Urban League.
In another example of Hennessy’s commitment to the community, last year the brand introduced a limited edition bottle honoring the inauguration of the 44th President of the United States. A percentage of proceeds from the Hennessy 44 Limited Edition bottle were donated to the Thurgood Marshall College Fund, an organization dedicated to providing scholarships, resources, opportunities, and advocacy to help the next generation of leaders.
The Hennessy V.S Historic Limited Edition bottles will be available for sale throughout the U.S. on Martin Luther King Jr. Day – January 18, 2010 – through the end of Black History Month – February 28, 2010.