London-based brand design consultancy Dew Gibbons has designed a special edition Herbal Essences shampoo and conditioner across the newly launched Smooth and Soft range. The design enhances the natural values of the Herbal Essences brand and is now available exclusively at Sainsbury’s.

Dew Gibbons’ Creative Director Nick Vaus said, “After research into the category we reflected the key ingredients of the product in a visual identity that is both natural and impactful Special editions can really shine on-shelf and these bottles were designed to give maximum stand-out.”