Honda, which combines innovation and entertainment professionally, launches a new campaign in the USA, designed to highlight the brand’s passion for the cutting-edge technologies and celebrate visionaries, who consider innovation to be the major driving force of the world’s improvement. The auto giant is championing six tech wizards in its new campaign #HondaInnovator Series, which is rolling out across multiple social media channels and the dedicated website.

The new initiative is build on the recent campaign “Things Can Always Be Better,” which in its TV spot highlights a bunch of the most breath-taking innovations that open a door into the more comfortable, “enhanced” tomorrow.

“Some people are always dreaming of the way things could be. We like those people—they think like us. The Honda Innovator Series brings you live chats with some of these visionaries who are bringing their ideas to life,” says the brand in the header of the online destination, which features a collection of live charts with innovators, whose creations were featured in the ad.

The theme of the first one-hour tweet chart, which launches today, is the origami high-tech baby carriage—visitors to the site are invited to join a conversation with its creator, Henry Thorne. There are six more chats to go (five with the inventors and one general discussion). Users can tweet a question and track the content related to #HondaInnovator Series on Facebook, Instagram, Pinterest and Twitter.

On YouTube, the brand has posted the “Innovator Series” spots dedicated to the groundbreaking inventions, on Pinterest it has created a “Things Can Be Better” board, its Instagram channel features behind-the-scenes photos from the Civic TV commercial, while on its Facebook page Honda is inviting its fans to check the special album, related to the campaign. The push also includes promoted tweets, promoted posts on Facebook, YouTube ads and search as well as sponsored publications highlighting the creative theme on Buzzfeed.

«The 2013 Civic speaks to our passion for innovative thinking and continuous improvement, and through social media we’re inviting all creative thinkers to come together to talk about how to make things better,» commented Mike Accavitti, vice president of national marketing operations at American Honda Motor Co., Inc.