The popular U.S. organic bottled tea brand, Honest Tea, has recently unveiled a new design for its ranges of Honest Tea and Honest Ade, developed by San Franсisco-based office of Turner Duckworth studio in collaboration with the brand’s in-house design team. The new look is set to launch in the U.S. nationwide in September.

The new designs feature a white background that highlights clean, vibrant images of the ingredients. Fresh tea leaves and large cut-open fruit are presented in an elegant and often playful way, to reinforce the simplicity and deliciousness of the ingredients.

«We had a lot of fun developing this new look,» said Peter Kaye, VP of Marketing «We want our labels to stand out on store shelves and drive appetite appeal, all while maintaining our signature Honest brand look. We are thrilled to finally be unveiling our hard work and think both our loyal consumers, and many new consumers, will be interested in the appetizing images and fun stories each variety takes on.»

The new labels are not reflective of any formula changes.

Photo: new look of the Honest Tea and Ade PET lines