Coca-Cola is extending the range of names in its highly successful name-centric “Share a Coke” campaign in the UK. The new spin of the promotion will include +1000 names that will be featured on the packs of Coca-Cola, Diet Coke and Coca-Cola Zero this summer.
Campari is continuing its art narration through on-bottle canvases with the latest installment of the Art Labels series. Campari’s 2014 limited edition range includes three re-imagined works of Italian futurist painter and designer Fortunato Depero, who is one of the brightest representatives of the Futurist movement. He also designed a bottle for Campari soda in early 30-ies and created several posters to promote Campari.
ABSOLUT is launching a new vodka flavor and bottle inspired by the unique visual language of Latin America. The ABSOLUT Karnival limited edition has been developed to demonstrate the vibrating nature of one of the most spectacular events, carnivals. The design of the new bottle was created by Brazilian graphic novel artist and writer Rafael Grampá, who is collaborating with the vodka brand on its ongoing Transform Today campaign.
To celebrate its 150th anniversary, the MARTINI vermouth brand is launching a versatile program that embodies the philosophy of “gioia di vivere” (from Italian “joy of living”). Celebrations will include retail exclusives, commemorative labels, refreshing cocktails and unique collaborations to highlight the style, passion and the enthusiasm behind MARTINI since 1863.
On the heels of the recent ABSOLUT London release, the legendary vodka brand has launched another city-inspired bottle, which this time is dedicated to Turkey’s Istanbul. Designed by local Turkish artist Yigit Yazici, the new ABSOLUT Istanbul, which has no oriental touch and traditional sublime vignettes, but still pays tribute to the city’s iconic emblems, Galata Tower and the Istanbul strait of Bosphorus in vibrant colours.
Adelholzener Alpenquellen and Landor Associates redesigned the bottle labels of the disposable and reusable Adelholzener mineral water as well as the bio juice spitzers. The new label design gives the consumer the impression that they are instantly entering the pure and untouched mountains of the Bavarian Alps. With the new disposable PET bottle designed by Landor, the Adelholzener mineral water, the only German mineral water from the Bavarian Alps, and bio juice spritzer can now enjoy an attractive and yet practical packaging.