US-based brand and design agency Hornall Anderson, once again partnered with its long-established client, Redhook Brewery, to re-design the whole range to help the brand reconnect with consumers by simplifying the shopping experience and returning them to their craft roots.

Designed to launch in alignment with Redhook’s 30-year anniversary, this clean, color-coded and easily identifiable packaging system not only stands out from the competition on-shelf, but also provides clear branded messaging through a distinct voice and personality helping to redefine customer expectations.

Photo: the re-designed Redhook range