On January 21, HP launched a crowd-sourced live event and video series ‘HP ePrint Live’ hosted by comedian Rob Riggle that was broadcast live on the web. The brand put viewers in control by allowing them to send ideas for skits via HP ePrint technology—they can simply email submissions for the cast to turn into a performance.

The two-hour live show aired on the HP ePrint Live YouTube channel as well as the HP for Home Facebook page. The event itself wasn’t the only thing on the list since the technology leader also wanted to encourage viewers with writing skills to join the project. The company invited everyone to participate for five days following the show (January 21-26), as suggestions will be converted into original comedy shorts for viewing and sharing across online networks.

“HP continues to explore new ways to engage with its consumers and give them unique content experiences whether they are at home or on the go,” said Tariq Hassan, vice president, Worldwide Marketing and Communications, Imaging and Printing Group, HP. “HP ePrint Live exposes YouTube viewers to a new technology by making it the central communications tool for an original, fun and engaging online event.”

Creative minds can submit their ideas to ideas@hpeprintlive.com. The accepted messages will print to one of the HP printers on stage. Riggle and the team of UCB Theatre comedians will choose skit ideas and perform them live before millions of YouTube viewers.