International brand design agency Identica and product design and development consultancy Hyphen have announced their collaborative partnership to proactively explore new ways of developing brand and products for both their existing clients and to look at generating their own product and brand IP.

The agencies will assist each other in bringing new ideas to clients or creating their own IP, which they might either sell on to interested third parties or bring to market themselves.

Each agency will retain its independence of the other and there is no exchange of equity involved in the arrangement.

Commenting on the move, Richard Morris, Managing Director of Identica, said: ‘»I’m continually getting asked by Venture Capital companies we work with what other ideas we have  — and I wanted to be able to give them some concrete answers. Working with Hyphen, we’ll be able to start putting practical proposals together for developing new brands and products. It’s an area rich in potential for us as well as a chance to show that we can not only talk the talk, but also that we walk the walk.»