Identica has appointed Sam Stone to the role of Creative Director as it reveals the latest phase of its expansion plan.

Sam brings with her tremendous retail branding experience and will be responsible for nurturing the agency’s creative team and developing its retail offering to help broaden its proposition.

Sam joins from Fitch where she was Brand Communications Design Director. She truly understands how brands communicate with their audiences at all points of the customer journey, on and offline, and has led the development of brand architectures and sub-brand strategy for a several high-profile and international clients including Apple, Marks & Spencer and Goodyear Dunlop.

Prior to joining Fitch in 2000, she worked for Landor and Interbrand. In 2008, she was named as one of Design Week’s ‘Rising Stars’.

Sam Stone, Creative Director, Identica says: “Identica shares my desire and sense of determination to create brave, bold and iconic brands based on clear consumer or category insight. I am thrilled to be joining the agency for the next chapter in its illustrious history.”