The major digital marketing event—International BRAND LEADER SUMMIT—will bring together the world’s leading experts and practitioners to explore how powerful brands use digital technologies to their advantage, and for their customers’ benefit.

Digital technologies, new сommunication сhannels, new media and, the most importantly, —a New Role of Consumers in brand communications —you’ll discover the ways leaders manage this environment to succeed in an ever changing interactive world. The participants will investigate digital’s influence on marketing and consumer behavior and explore how the world’s top companies put consumers at the center of marketing communications.

Main topics:
•    Digital Challenge: Lessons learned in the Past 5 years for the Next 5
•    Brand Management in New Media: Interactive, Entertaining, Emotional
•    Brand strategies in Social Media
•    Virtual Worlds
•    Digital Entertainment
•    Digital Targeting. Customized communications, goods, services and brands.
•    CRM in New Media.
•    Managing and Measuring Effectiveness of Online campaigns.
•    Integrated digital communications.

Two days of interactive and engaging forum include keynote speeches, brand case studies, panel discussions, exhibitions, workshops and networking sessions.

The highlight of the event will be the premiere of David Fincher’s latest film—“The Social Network”. Be the first to watch and discuss it with the leaders of New Communications!

Brand owners, brand agencies, publishers and service providers are welcome to network, learn and do business!
DIGITAL BRANDING! EVENT! CONFERENCE! EXHIBITION!

More information and registration:    +7(495) 787-85-63
http://masterbrand.ru/eng/digital.htm