Fiat has launched the first 2012 Fiat 500 commercial featuring Jennifer Lopez. The pop-diva has voiced-over the video titled ‘My World’. In the video she drives the car through the streets of Manhattan to the Bronx where she grew up. Jennifer Lopez shares her personal point of view on life in the New York City and how it inspires her to be tougher, to stay sharper and to think faster.
Photo: by Bauer Griffin
The new video demonstrates the new 2012 Fiat 500 Cabrio’s technology and design. Following the original Cinquecento that Fiat started to promote in the US in August this car features a dual-layer power-operated cloth top for more driving pleasure during the warm season. Earlier this fall, Fiat also presented the model of 500c designed by Gucci on the European markets.
The Fiat 500c offers «a multitude of safety features, fuel efficiency, world-class quality and advanced technology», says the official press release. «Its body-side silhouette design provides 70 percent less header shake then key competitors»—claims the automaker—thus delivering leading interior sound quality.
Accompanied by the song ‘Until It Beats No More’ from Lopez’s new album, ‘Love?’ the video spot started airing on national broadcast and cable networks on October 10. The commercial was created in partnership with Doner of Detroit. A 60-second and a 30-second version of ‘My World’ can be also viewed at the Fiat’s Facebook page.
«The primary objective of ‘My World’ was to explore the story of Jennifer Lopez, who is a cultural icon. We watch as she leaves Manhattan and makes her way back to the Bronx, where she grew up and continues to be inspired by,» said Olivier Francois, Head of Fiat and Chief Marketing Officer and Brand Marketing Communications, Chrysler Group LLC. «The commercial tells the story of how the simple elements of our upbringing can help explain who we are, where we’re going and serve as a source of inspiration to achieve our goals in life. That drive and determination is the common thread that is shared with the Fiat brand and our philosophy that ‘Life is Best When Driven.'»
There will be more Fiat ads with Jennifer Lopez. Last month the company signed a deal with the singer to place the 2012 Fiat 500 Cabrio in Lopez’s new music video, ‘Papi,’ as well as a 30-second trailer of the video, featuring the vehicle which aired on local and national broadcast networks.
