FITCH appoints Jim Whyte as Senior Insights Analyst. With a strong background in research, as well as extensive journalistic experience, Jim Whyte’s career to date equips him perfectly for his new role at FITCH, as senior analyst in the Insights team, home to FITCH’s vast collective knowledge and expertise of consumers, best retail practice and brand innovation. 

Joining FITCH from trends agency, The Future Laboratory, Jim’s considerable abilities in both qualitative and quantative research received personal endorsement from UK Business Secretary, Vince Cable, specifically for the report, Future of Business, which Jim produced in 2011 on behalf of HSBC.  Jim has also conducted brand strategy and bespoke quantitative projects for major brands including American Express, Adobe, Selfridges and British Gas.

As a journalist, Jim has contributed to The Guardian, the Financial Times, Esquire and T3 as well as the Harvard Business Review, covering travel and technology.  Jim was also deputy editor at Mr & Mrs Smith, the leading luxury hotel collection, enduring the ordeal of reviewing some of the world’s finest hotels.  Jim has also worked for for leading blue chip companies, IBM and Philips Media, starting his career as an account director, co-ordinating integrated brand and marketing campaigns across Europe and the Middle East.

Lucy Unger, Managing Director for Europe and Russia at FITCH, added, «Tapping into current and future consumer and market trends to enable us to unlock and create unique brand experiences is an integral part of our offer. Jim’s extensive experience in this area positions him perfectly to build this part of our business. We’re delighted to welcome him to our team.”