To commemorate the brand’s 85th anniversary, Erno Laszlo is launching the Hollywood Collection with the packaging designed by London-based packaging consultants jkr.

The packaging contains 5 custom formulated skincare blends inspired by Erno Laszlo’s most famous and iconic Hollywood muses — Marilyn Monroe, Grace Kelly, Katharine Hepburn, Greta Garbo and Ava Gardner.

“In terms of the design, the ambition was to evoke the glamour of 1940’s Hollywood, without using traditional clichés. We wanted the Collection to reflect the great legends at the heart of the brand while amplifying Erno Laszlo’s existing equities” comments Adam Swan, Designer at jkr.

According to the team at Erno Laszlo, “We’re delighted with the design solution by jkr. It builds on our unique heritage of Hollywood glamour in a contemporary and sophisticated way.” The Hollywood Collection will be launching globally this month in department stores.

Photos: new Erno Laszlo’s Hollywood Collection