This month sees the launch of the new Penhaligon’s Christmas gift collection, designed by the jkr agency. The gift boxes, which are based on the theme of anthropomorphic animals, deliver a bespoke gifting solution for the boutique perfumer. Briefed with delivering eccentricity and decadence, the new collection creates a fantasy world in keeping with the brand’s charismatic charm. Each range tells a story, from an afternoon tea party through to music and discovery.

“This was a fantastically collaborative process with the client — we both wanted to create something unique that didn’t rely on Christmas clichés. The use of bright colours makes a real statement and ensures the boxes are not too traditional,” Jovan Buac, Senior Account Manager, jkr. “That’s the beauty of Penhaligon’s—the careful blending of the old and the new—modern doesn’t have to mean forgetting the past, but feeling classic doesn’t mean being really conservative.”

As well as the imaginative graphic approach, it was important to deliver the decadence associated with the brand. Sumptuous patterns, materials and finishes were used to create depth and richness, resulting in a gift consumers would love to receive this Christmas—a real keepsake.

“The key to this design was to deliver both luxurious tactile ribbons and detailed graphics. The layers of foil, print, and texture help to create a rich expression of Penhaligon’s, whilst matching the ribbons with the accent colours provides the luxurious flourish,” Judith Allan, Production Director, jkr.

The collection of eight boxes will be available in Penhaligon’s stores and select retailers this Christmas, priced between £32 and £90.