The new look Müller packaging, redesigned by London-based package design specialists jkr, is to be launched in the UK this month.

The new packaging is designed to create a strong master brand and facilitate a ‘brand block’ in store. Blue was chosen as the signature colour as it helps facilitate standout and premium qualities, while complementing the fruit shown on pack for maximum taste appeal.

“We wanted Müller to be synonymous with great yoghurt without having to literally show it on pack. We’re really proud of how we’ve achieved the brand block but not at the expense of the individual ranges” says Sean Thomas, Design Director, jkr.

The new look is believed to build standout in-store while making consumers aware of the wide range of Müller products available.

Photo: new pack design for the range of Müller products