Diageo Global Travel is finishing its great Johnnie Walker Black Label centenary campaign, which lasted for one year. It offers travelling shoppers a thrilling opportunity to receive fabulous limited-edition personalized cases of the premium-class blended Scotch whisky that just cannot be bought for money.
Each of the bottles in the case of six Black Label ones will have an elegant embossed printing of the winner’s name on the label (‘Your name here’ will be replaced with the actual one). There are only 300 elegant cases designed in black leatherette and with gold printing that will be distributed around the world. Each of them goes with a certificate of authentication personally, which will be signed by Johnnie Walker Master Blender Jim Beveridge.
The campaign is rolled out in selected travel retail locations, including London Heathrow, Athens International and Beirut International airports. It will be closed on November 15. To participate in it you have to buy a bottle of Johnnie Walker Black Label in one of the outlets in the airports named above or, being a retailer or the airport worker, send the answer to one simple question (which goes below) by email.
The Johnnie Walker Black Label campaign launched this year is based around the theme of ‘100 Years of Progress’ of the product. The Diageo’s brand is stepping into a new century of success among Scotch whisky consumers. The current marketing results are more than encouraging —over 180 million of the brand’s bottles are sold annually.