The Wave Festival is Latin America’s single and most important communications event. Now in its 4th year, this International Festival combines the Wave Advertising Awards Ceremony and a thought-leaders conference that attracts a host of leading global brands and the most renowned agency professionals to acknowledge the best of Latin American advertising and identify trends in creativity.

Photo: Jonathan Ford, a designer and co-founding partner of Pearlfisher

Jonathan Ford, Pearlfisher Creative Partner, will be speaking on the topic of ‘Exploring the value of design and how to maximise its potential’. Illustrated by case studies from leading iconic brands as Cadbury, Absolut Vodka and Jamie Oliver, Jonathan will explore the challenges facing brand owners, now that we have a marketing mix continually changing its focus, and put forward the case for investing in design to create a competitive business advantage.

As Jonathan says, “Digital communication has taken over advertising’s throne and is heralded as the future. But is it really? The power of effective advertising increases tenfold from having the springboard of a powerfully designed brand. It’s time to invest in design and design commercially effective futures.”

Jonathan’s presentation will be on the 19th of April at 5pm. The two-day Festival will be held at the Copacabana Palace Hotel in Rio de Janeiro. http://www.wavefestival.com.br/pt/

For more information about this exciting event, or to schedule an interview with Jonathan, please email nellie@pearlfisher.com in London or jessica@pearlfisher.com in New York.