ABSOLUT® VODKA introduces «Drinks,» the latest work of a new generation of creative collaborators. Via a collaboration with some of the most exciting personalities on the planet, “Drinks” brings the cocktail world to life with renowned fashion photographer Ellen Von Unwerth and critically acclaimed actresses Kate Beckinsale and Zooey Deschanel to celebrate uniquely ABSOLUT drinks.

The initiative underlines that every cocktail starts with a story – from the legendary lore of the Bloody Mary’s creation at Harry’s Bar in Paris to the legions of female fans of the otherworldly Cosmopolitan.

Known for her distinctly bold and playful adaptations of fashion and beauty photography, Ellen Von Unwerth captures Kate Beckinsale and Zooey Deschanel’s characters as they are immersed in different cocktail worlds. The drinks profiled include the iconic cocktails that made the brand famous, including ABSOLUT Bloody, ABSOLUT Cosmo, ABSOLUT Twist and ABSOLUT Crush, a new recipe revealed soon after the campaign was launched.

Created by TBWAChiatDay, New York last year, the U.S. print advertising campaign ran in Maxim, GQ, Details, Esquire, Sports Illustrated, Rolling Stone, Cosmopolitan, Nylon, People StyleWatch, Interview, The Fader, Blackbook, Flaunt, Antenna plus more, including several local publications in key markets.