The winter season is associated with festive spirit, holidays and presents, but sometimes during frosty days we share much more unpleasant things like cold and flu, too. Kleenex wanted to address the problem of spreading infection and support those who are a little under the weather by releasing free miniature Kleenex soft facial tissue boxes called Share Packages. In the Softness Worth Sharing section on its website, the brand encourages to send these nice little boxes with tissues friends just like we send them cards or urls with good info.

The program started on October 1, 2010, and so far 852,467 gift packs have been shared. During the first two days, the online destination was visited by 50 people every minute, and due to the great popularity of the service, Kleenex decided to expand the initiative so that one million people could use the opportunity. On the website, visitors can also track the packs, design their own labels for a gift and send virtual Kleenex tissues to their loved ones via Facebook.

“In a blind study, consumers voted Kleenex brand the softest tissue of all regular national tissue brands,” commented Amy Popp, Kleenex brand manager. “These tissues are so soft that once you feel them, you want to share them with someone who needs a little extra comfort this cold and flu season. This program is designed to make it fun and easy to do just that.”