Lacoste is going on unveiling the legends of the industries, related to the brand. Recently, the world-known producer of sportswear launched a website to pay tribute to René Lacoste, the man, who actually started the brand in the first half of the 20th century. Now the global label has teamed up with 12 companies from the areas of music, retail, fashion and media to launch the “Lacoste Legends” creative collaboration, which is teaming up pure icons of their industries.
Image Courtesy: www.polkadot.it
Within the project, 12 contributors, such as Jazzie B, Sebastien Tellier, Stones Throw, ato, Christophe lemaire, Tim Hamilton, Sneaker Freaker, i-D, Shoes Master, Bodega, D-Mop, and Colette, created their own versions of Lacoste tennis shoes inspired by iconic L.12.12 polo shirt. Their designs will come to stores on December 12, and the designs will be unveiled this fall.
Image Courtesy: www.24teeth.com
Prior to the launch, on July 14, the brand arranged a glamorous party in Berlin, with musicians and a giant wall featuring printed logos of the participating brands and blank clouds for guests to write something in. More details on the release are to arrive soon, stay tuned in.
Image Courtesy: www.24teeth.com
Image Courtesy: www.24teeth.com