One of the most charming and exquisite fashion brands Lanvin has collaborated with the French tea salon Ladurée to create a special packaging for, probably, the most French dessert, macaroon. The artistic director of the brand, designer Alber Elbaz developed flamboyant packaging for the set of eight pieces of special bubble gum-flavored macaroon, created by him in partnership with Ladurée pastry chef Vincent Lemains.

Photo: Lanvin & Ladurée set, www.facebook.com/LANVINofficial

A set of six pictures of the new naïve-style packaging adorned with a huge red ribbon were unveiled on the fashion brand’s Facebook page. “It is this whimsical spirit that inspired the lovely faces of playful women on Ladurée boxes containing eight pink bubble gum-flavored macaroons,” shared Lanvin in the description to the photos. Fans of the both brands will be able to see the set with their own eyes starting September 25 in Paris, France. The delicacies in the new packaging will arrive in the UK, U.S. and Japan on September 28.

The collectible box will be launched just in time for Paris Fashion Week, which will be running from September 25 through October 3. For the occasion, Lanvin has also unveiled a line of limited-edition Fashion Night Out vivid pieces including T-shirts, iPad and iPhone cases.

Photo: Lanvin & Ladurée set, www.facebook.com/LANVINofficial