New packaging for Corazonas Foods’ family of cholesterol-reducing snacks is intended to increase shelf visibility for the line’s health benefit. The package redesign is by marketing agency LeeReedy, Denver.

Its focal point is a heart-shaped icon/tag stating ‘Love your Heart. Love the Taste.’ The design strategy is to use white space to manage a necessarily crowded package, containing, in addition to brand and variety and the icon/tag, a health claim, an ingredients message, an industry-standard ‘whole grain’ icon, and a unique ‘fruits & vegetables’ icon.

Credits for the package redesign go to LeeReedy designer Kent Ervin, creative director/art director Kelly Reedy, and strategy director/copywriter Eric Kiker.

Corazonas, premium priced, come in five flavors of potato chips (Italiano 4 Cheese, Parmesan Peppercorn, Sea Salt & Vinegar, Slightly Salted, Spicy Rio Habanero), three flavors of tortilla chips (Black Bean & Cheese, Lightly Salted, Squeeze of Lime), and five flavors of oatmeal squares (Banana Walnut, Chocolate Brownie & Almonds, Chocolate Chip, Cranberry Flax, Peanut Butter). They are the only commercially available snack product infused with plant sterols, which reduce cholesterol,  and are available in supermarkets and specialty stores in select Western markets including Los Angeles, Seattle, Portland, Phoenix, San Diego.