The pioneer spirit of Levi’s cannot be better epitomized than by top innovators in the field of music. That is precisely what Levi’s intends with their launch of «Levi’s® Pioneer Sessions: The Revival Recordings,» an innovative campaign embodying the music spirit of the denim giant with a diverse group of musicians of the same characteristic.

«Levi’s® Pioneer Sessions: The Revival Recordings» features hit songs of past decades remade by celebrated artists. The first song released for free download on May 24 through www.levispioneersessions.com is Nas, the Hip Hop superstar doing a remake of “Hey Young World” first released by Hip Hop pioneer Slick Rick.

Now through July 1, «Levi’s® Pioneer Sessions: The Revival Recordings» will release ten singles by a wide range of musicians from different genres including Pop, Rock, Rap and Soul. The downloads will be available free to all viewers by simply giving their email address for delivery. Following is a list of bands and songs that will be uploaded to the website by Levi’s:

Nas — «Hey Young World» by Slick Rick

The Swell Season — «Young Hearts Run Free» by Candi Staton

She & Him — «Fools Rush In» by Rick Nelson

The Dirty Projectors — «I Dreamed I Saw St. Augustine» by Bob Dylan

Colbie Caillat — «Maria» by Blondie

The Shins — «Goodbye Girl» by Squeeze

Raphael Saadiq — «It’s A Shame» by The Spinners

Bomba Estereo — «Pump Up the Jam» by Technotronic

Jason Mraz — «Spirit in the Sky» by Norman Greenbaum

John Legend and the Roots — «Our Generation» by Ernie Hines

In addition to the remakes, Levi’s will also release photos, interviews with the artists, and behind-the-scenes-coverage from the remake recording session. The videos can be found at YouTube.