Levi’s announced the expansion of its popular global women’s  Levi’s® Curve ID denim line, introduced in August 2010 and launched in fall 2010, to include a new fit, new styles and extended sizes.

The Levi’s Curve ID line utilizes a revolutionary fit system based on shape, not size since it was created as a result of studying more than 60,000 body scans and listening to women around the world—from ultra curvy to stick straight and everything in between. Until recently, Levi’s Curve ID jeans were with three fits that account for approximately 80 percent of women’s body shapes. In an attempt to meet the needs of even more women, a fourth fit called Supreme Curve was added.

Supreme Curve is designed to solve the fit frustrations of the curviest women regardless of their small or large size. The Supreme Curve sits lower in the front and higher in the back for the comfort and coverage of a perfect fit that truly enhances the shape of a curvy body.

The fit is initially available in select stores in Brazil, South Africa and the United States as well as select countries in Europe, and it will also be available for global consumers online at Levi.com. Supreme Curve will expand to additional markets based on consumer demand for it.

The Levi’s Curve ID line made its debut in the Modern Rise, which sits a little lower on the waist for a contemporary look. Now, women who prefer a slightly higher rise can find their perfect Levi’s Curve ID fit in a Classic Rise that sits below the waist for a little more coverage and a classic look.

For spring 2011, the Slight, Demi and Bold Levi’s Curve ID fits are available in Modern or Classic Rise and a variety of styles (Skinny, Straight and Boot Cut) and finishes.

Levi’s also adds new sizes: initially there were 22 to 32 inches waist sizes, but for spring 2011, size 34 will be added in all fits and styles, and sizes 36 and 38 will ‘join’ the line in fall 2011.