Brands targeted at creative youth and adults often use social media sites and other web platforms to find new faces and minds for their promotions, and this crowdsourcing trend doesn’t seem to fade away in the coming years. Levi’s, the iconic jeanswear brand, which always encourages it’s consumers to go forth and think outside the box, has launched a casting on Instagram to find new people who will front the upcoming brand’s campaign.

On its Facebook fan page and blog posted a photo of a guy in a red hat, which is holding a huge poster, inviting creative public from all around the globe to share their photos via Instagram using the #iamlevis tag for a chance to be selected for the 2012 brand print and broadcast campaign. Previously, the brand used Internet to find the new Levi’s Girl, as well as to raise awareness of its charitable activities and involve public in the social movement.

“Levi’s is looking for new faces from around the world. Individuals who go forth every day with sense of purpose and an open heart. The new Levi’s collection was designed with you in mind. And we would  like you to represent it. That’s why we’re casting on Instagram. It could be you, it could be someone you know, it could be someone you’d like to know. Submit your photos today and show us the face of the new Levi’s collection,” reads the announcement. Very Benetton-ish, isn’t it?

Photo: The poster with the #iamlevis call, www.facebook.com/Levis