In 2013, Levi’s legendary jeans style, Levi’s 501, marks its 140 anniversary, and the brand encourages its fans from across the globe to join the celebration on the dedicated page. The jeans, which have been evolving and updating over the past decades to fit the new style movements, managed to preserve its authenticity and original spirit. This is perfectly reflected on the special digital wall, Levi’s501.com.

Pic.: A snapshot of the Levi’s 501 digital wall, www.levis501.com (click to enlarge)

As part of the birthday celebration, Levi’s fans are encouraged to share photos, in which they are wearing the iconic style. Each photo on the digital wall is contributing to the 501 history. The wall is a true representation of the consumer’s passion towards the jeans style, which was created nearly a century and a half ago and has become one of the favourite items of both cultural leaders and politicians.

To add a Levi’s 501 style interpretation to the digital gallery, users can upload it directly to the site from their computer or post it on their social media channels (Facebook, Twitter or Instagram) with the #501 hashtag. The digital wall showcases fans along with famous people from film, music, art and sports wearing a pair of the jeans. The brand will feature the photos added to the gallery in a special edition “Book of 501,” which will be published later this year.