There are less than 20 days left before Christmas, and it’s a great time to make plans for the upcoming year and get ready for spring. And brands are doing this now. The oldest jeanswear brand Levi’s previewed its Spring 2012 Collection in the sunny atmosphere of the springtime cheer, which we will experience in just three months. The presentation, which took place in NYC in early November, featured the new looks made with the standout models from Levi’s Curve ID, Dresses and Feminine Crafted and men’s looks for Levi’s Commuter, Taper, and Tailored for men.
Photo: A Preview of Levi’s Spring 2012 Collection
“There, next season’s key looks came to life through a vibrant tableaux vivant. Using the theme of a romantic spring night, the talented Levi’s creative team curated pieces from the men’s and women’s collection to form vignette experiences evoking a day at the park, a row-boat on a lake and a bike ride on the street,” writes the official Levi’s blog. Among the guests, who arrived to the event, one could spot Emma Roberts, Olivia Munn and Theodora Richards in Levi’s apparel.
Photo: A Preview of Levi’s Spring 2012 Collection, www.levistrauss.com/blogs
The collection, which was styled by Dani Stahl, stylist and model expert on E!’s new show Scouted, was presented by male and female young models, who were playing and sitting on the lawns and in the boat. In addition to the presentation of the new vibrant clothing, the brand also unveiled a giant installation made out of 150 pairs of Water<Less denim and also invited Cello Street, a string quartet, which was playing favorite cover songs live.
Photo: A Preview of Levi’s Spring 2012 Collection, www.levistrauss.com/blogs
“Levi’s is the original and ultimate denim go-to. I want every piece—and this is the ultimate sign off for me on a collection. I love dressing girls the way I want to dress myself. All the new shapes—especially the new curve ID denim pieces are major and fit exactly as they should. That’s chick,” shared Stahl.