The legendary fashion house Dior has invited actress Charlize Theron, sublime muse from the first campaign, to star in its new advertising opus for J’adore, the famous fragrance, orchestrated by TBWA\PARIS agency.
«Our wish was to make everyone take part in a timeless, mythical and contemporary adventure, embodying the values of Dior. To help us achieve this task between dream and reality, we have chosen to put our trust into the hands of filmmaker Jean- Jacques Annaud, who has risen to the challenge in a most remarkable way», says Guillaume Pannaud, CEO of TBWA\PARIS.
This international campaign debuted on Facebook on Sunday, September 4 at www.facebook.com/Dior before the worldwide broadcast.