Martini has launched two new varieties of Italian sparkling wines, Martini Prosecco and Martini Rosé, as an addition to Martini Asti sparkling wine brand. The new variants of Champaign introduced in UK just before the festive season are soft and sweet and is positioned as an excellent alternative to dry varieties.
The pink and yellow metallic labeling of the bottles creates an exquisite look and enhances the bottle’s elegancy and charm. Martini hopes that the newly launched product will become one of the favorite drinks among woman, as the varieties are primarily targeted at ladies.