Mercedez-Benz USA is opening Driving Academy in late 2011 to offer high-standard teen-driver education that will meet the challenges of modern-day traffic system.
The current condition of the driver education in the U.S., especially the one offered to teens, leaves much to be desired. Obviously, 30 hours of traffic regulations theory and 6 hours at the wheel are not enough for novice drivers, which results in low first-pass rate at the exams and appalling rates of car accidents caused by the lack of knowledge and experience of teen drivers.
Taking it all into account, Mercedes-Benz USA has developed an utterly new approach to the contents and methods of teen driver education and is launching its own teen driver course. The course is based on innovative learning techniques and embraces interactive classroom sessions, online learning and behind-the-wheel training.
Modern day speed mode, traffic intensity has changed dramatically over the last 60 years, when U.S. driver education system was established. Today’s driver education needs to go beyond mere learning of traffic rules and practicing at the wheel.
Back in 2009, Mercedez Benz opened Driver Academy in the U.K. In close collaboration with the high-profile driver education experts, the brand has developed a curriculim-based course, which turned out to be quite effective as 78% of the graduates of Mercedez-owned school passed the exam while the standard first time pass rate in the U.K. amounts to 43%.
To learn more about Mercedez-Benz Driving Academy, please visit www.mbdrivingacademy.com.
Inspired by the success in the U.K and taking advantage of the teaching expience acquired, Mercedez-Benz Driving Academy will open its doors to young Americans.
Commenting on the launch of American branch of the Mercedez-Benz Driving Academy, Alexander Hobbach, Senior Manager, Daimler AG, said: «As a company, we have a long history and continuous efforts to improve vehicle safety so the Driving Academy is a natural extension of Mercedes-Benz desire to achieve accident-free driving,» said Hobbach. «With only 10 percent of crashes being a result of technical failure and 90 percent due to human error, Mercedes-Benz sees an opportunity to actively improve drivers’ skills, focusing first on novice drivers, who are most at risk on U.S. roads».