Scarlett Johansson, a young and successful movie actress known also as a face of Mango and celebrity ambassador for Moët & Chandon Champagne (since 2009), starred in a series of commercial photographs that are part of the new brand’s romantic campaign.
Image Сourtesy: www.luxist.com
The photos were taken by British photographer Tim Walker during the photo set that took place in Trianon, a residence built by Jean-Rémy’s Moët between 1805-1817 on the Moët & Chandon Estate in Epernay, France. One of the photos presents close-up of Scarlett pouting seductively, wearing a bright-red lipstick. Another shot sees her posing on an old-style wooden staircase among the towers of champagne glasses and holding a bottle of Champagne, while wearing a sexy egg blue ballgown.
In course of the campaign three shots were created for the use in outdoor, print, and online advertising.
According to huffingtonpost.com, Moët & Chandon President & CEO Daniel Lalonde said, «Moët & Chandon, the most loved champagne since 1743, is a universal symbol of joie de vivre and success. This new campaign highlights a return to the immutable elegance and glamour that are inherent to both Moët and Scarlett.»
This is another step in the history of collaboration between Scarlett Johansson and Moet & Chandon, which is recognized as a champagne brand of cinema and the reference for fabulous celebration around the world.
Image Сourtesy: www.luxist.com
Image Сourtesy: www.luxist.com