Moleskine, the brand which helps you plan your life and put your thoughts down on paper, has released the 2013 collection of planners, which celebrate flamboyant shades. To support the launch of the new collection, the brand created a new vibrant stop-motion video, which celebrates activities such as lunch, piano lessons, camping trips and shopping, international flights and more and pays tribute to a joyful nature of the brand.
“Animated pages, carved covers, miniature sets that tell of planes to catch, piano lessons and camping weekends. A new video presents the colored Planners for 2013: orange yellow, oxide green, magenta and brilliant violet, joining the classic black and red. The video is by Rogier Wieland, a Dutch artist and master of cut and paste and digital animation,” says the brand. The brand also released a video of how the hilarious spot was created. The planners, which are available at the Moleskine Store, Moleskine US and in select stores across the globe.
Last month, the brand also released another stop-motion video, celebrating the 50th anniversary of audio cassettes—the brand launched a planner with a cassette design to commemorate the half- centenary of the legendary object.