Mozilla Firefox Encourages Users to Adopt Its Mascot

Mozilla Firefox, the well-known web browser, has launched another cute project to attract attention to endangered species. This time, they decided to start with small things and so far are taking care of just two animals, red panda cubs (aka firefoxes, the mascot of the brand), and are also encouraging Internet users to participate.

The Mozilla Firefox Foundation adopted two baby red pandas at the Knoxville Zoo, and everyone can see how the little things (as well as their parents and even one aunt) live by monitoring their activity daily and nightly via live webcams. Visitors to the page can provide the warm and fuzzy cubs with special treats by downloading the browser installation file right from the hub—with every 100,000 downloads, the firefoxes will get a special treat (this time, it is a jungle gym).

Visitors can also help name the animals by submitting their own suggestions—they can use information about their personalities, habits and likes to get inspired. They are also invited to contribute to the good cause by adopting red pandas in Nepal and India—the money they donate is spent on taking care of the species as well as the people that depend on its home for survival.

This is not for the first time that Mozilla Firefox is calling Internet users to save animals, which are threatened with extinction because of humans. Every new version of Firefox and Thunderbird gets named after one of reservation parks around the globe. Each time the company releases a new product, it partners with other non-profit organization to raise money for these parks and animals living there. Firefox 4, the latest version of the browser, was named after Tumucumaque Mountains National Park in Brazil, and now Mozilla is encouraging its fans to participate in raising $25,000 to support WWF initiatives in the Amazon “in honor of Tumucumaque Mountains Park and the Open Web.