This month Jameson starts a new $14 million ad campaign in the USA. It includes the brand’s first-ever TV promotion in this region.
The series of «epic» spots was created by TBWA\Chiat\Day. A new campaign with tagline «Taste above all else» uses an «aggressive» national cable schedule with time on ESPN, TBS, FX, Spike, and an integrated deal with Comedy Central’s «The Colbert Report» and «The Daily Show.»
«The brand is at a tipping [point] for becoming one of the industry’s next megabrands. We see TV as an opportunity to extend the message to more people. We want to build spontaneous awareness,» said Wayne Hartunian, brand director for Jameson.
via Brandweek