A Swiss luxury watchmaker Tissot continues to leverage augmented reality to surprise more customers with excellent design, high quality and amazing technology. This time, the brand has partnered with Harrods store in attracting customers with interactive displays installed in Brompton Road shop windows that allow passers-by to try any watch of their choice from Tissot Ladies and T-Touch collections just by raising their hand to see a vision of the new watch on their wrist.

Tissot’s Augmented Reality technology on the touch screen was provided by Holition, a company specializing in providing 3D and augmented reality solutions. Apart from visually trying the watches on, customers will also be able to familiarize themselves with touch screen features of the watches, including the diver functionality of the Sea Touch as well as the altimeter, meteo, compass and thermometer.

The augmented reality solution will be live and fully interactive on weekends, from April 1 through 24,  between 12 pm till 6 pm.

The augmented reality application is also available online at www.tissot.ch/reality. Visitors to the hub may download the wristband to use in holding their hand in front of web-camera and trying the watches on.

As part of Harrod’s Swiss promotion, tissot has announced special sweepsteaks. Customers of this shop have a chance to win a Tissot Jungfraubahn watch and a holiday to Jungfraujoch to marvel at the most spectacular mountain panorama in Switzerland.

Guy Cheston, Harrods Director of Advertising Sales & Sponsorship, said: “We are delighted that Tissot is participating in Harrods storewide Swiss promotion. The use of augmented reality in Harrods world famous window displays allows us to interact with customers in a new and exciting way.”